I personally use SendOwl and have been for 1.5 years. And, it is still working well for me. I use it both for my Blogging ebooks and for my home décor ebooks/printables. I generally sell $6,000-$8,000 per month on this platform.
Here’s what I love about Sendowl:
It’s generally the least expensive platform out there…for what it does. You can start at just $9 per month…and then there are no transaction fees (as there are in almost every other platform). This is a huge savings once you sell a few items.
You can try it free for 30 days
You can add affiliates later (there’s a small, but insignificant cost for this – just $8 a month). There is no limit to the number of affiliates.
You can create coupon codes and you can customize by product (and even by affiliate)
You can create upsells and bundles (for a small incremental fee). The upsells have been huge in growing my sales.
The money gets deposited instantly in my paypal account (most programs will delay a bit over a month to pay you). HUGE!
I can have up to 100 products in there
I can easily integrate it with my email list and tag people based on the product(s) they buy. This allows me to segment my list and trigger background automations (which can lead to more sales).
It integrates with most email programs including ConvertKit, MailerLite, ActiveCampaign, Drip, Aweber, MadMimi, Constant Contact, Get Response and Zapier. This is HUGE (and I didn’t appreciate it until much later when I’ve worked with other programs that didn’t integrate).
They will collect sales tax (but they won’t remit it)* see the special section on taxes
You can install/integrate your Facebook Pixel. Then later, you can do retargeting ads.
There are different ways you can customize the sales/check out pages (I’ll show you that in the next chapter).
You can integrate Google Analytics, too, but I haven’t done yet.
Here’s what I don’t like about Sendowl:
The biggest downside is that they do NOT collect and remit VAT for the EU. However, this may not be an issue for most of you (read the VAT section in this document) If you want, you can block the EU (or just a couple of countries in there…pls read the updated VAT section.
You need to take care of paying your affiliates. I don’t see this as much of a downside as it doesn’t take much time to do this, and I’m avoiding paying Sendowl fees for this. I can also filter out commissions for anyone that uses their link to get a discount on my products (as I don’t allow that). And, there’s a way to submit a spreadsheet to PayPal to save time on this.